Omega London Olympic ads – "Start Me Up"

One of the highest-profile advertisers for the London Games, official time-keeper Omega, is linking up for the Summer Games with one of Londons highest-profile rock legends: The Rolling Stones. "Just as the Beatles represent the Liverpool scene, the Rolling Stones represent the London scene of the 60s, 70s and beyond," says Omega President Stephen Urquhart. "Were really tapping into London and its musical heritage."