The annual survey, which is based on the opinions of nearly 18000 participants, assesses overall customer satisfaction based on performance, design, comfort, quality, reliability, cost of ownership and dealership satisfaction, and is the most comprehensive study of its kind. Speaking on the award, Jeremy Hicks, Managing Director of Jaguar Land Rover UK, said: "to be awarded the Number One spot by JD Power is a huge honour — not only for the staff of the 90 Jaguar dealers in the UK but for the 2000 employees at the Castle Bromwich factory and the talented designers and engineers based in Warwickshire whose determination, attention to detail and commitment to quality have delivered this result.